Real Estate Postcards are one of the most powerful marketing tools you can use in your offline marketing arsenal. While everyone talks about the importance of online marketing (and trust me, it is VERY important), you can’t afford to ignore the marketing value created by keeping in contact with potential home buyers and sellers in your community with a postcard they can touch.
Direct Response Marketing
Direct response email marketing is great, but a real estate postcard sitting on the kitchen table can start a conversation between spouses and lead to an immediate phone call. It can sit on a desk for weeks or months if the homeowner is not quite ready to make a move, but knows they will in the near future, whereas emails can get deleted or ignored after the first read in the inbox–that is, if it even gets to the potential client’s inbox.
Just Sold Postcards
Just Sold Postcards are one of the most popular types of real estate postcards because they advertise to a neighborhood that you are actively selling properties in the immediate vicinity. Potential sellers are always interested in how much neighborhood houses have sold for, but often don’t take the time to find out. With a Just Sold Postcard, you can satisfy their curiosity and possibly induce a phone call to give a listing presentation.
Just Listed Postcards
When a home gets listed in a neighborhood, neighbors want to know about it. Share the news with them with this very effect type of real estate postcard letting them know what their neighbors are doing. It’s a good way to keep your name in front of your community.
Buy Real Estate Postcards Online
The old days of creating real estate postcards from scratch, getting them printed, and mailing them out by hand are gone. Now, you can do virtually all of your real estate postcard marketing online. You can at least do as much of it online as you prefer–if you want to take physical delivery and mail the postcards by hand, you can certainly do that. But one of the conveniences of building your postcard campaign online is that you can upload your mailing list and have the postcards mailed right from your computer.